Strategy & Insights
A website should earn its keep. Strategy and insights work steps back from pixels and code to ask the harder question: is your site actually bringing in the right visitors and converting them — and if not, what is in the way?
Grounded in real data from Google Search Console, analytics, and performance testing, not opinions. You get a clear picture of where you stand and a prioritised plan for where to invest next.
Technical SEO & performance audits
A thorough audit examines the fundamentals that decide whether Google can rank you: crawlability and indexing, site architecture and internal linking, metadata and structured data, and the Core Web Vitals that are now direct ranking signals.
You receive a plain-English report — what is working, what is holding you back, and the specific fixes ranked by impact versus effort. No 80-page automated PDF dump; just the issues that actually move rankings and the order to tackle them in.
Insights from your own search data
Your Search Console and analytics already hold the answers — which queries you rank for, where you sit on page two waiting for a nudge, and which pages quietly bring in leads. The work is reading that data properly and turning it into decisions.
That means finding quick-win keywords sitting in positions four to ten, spotting content gaps competitors are filling, and identifying the pages worth improving first because they are closest to breaking through.
A roadmap you can act on
Strategy without execution is just a document. Every engagement ends with a concrete, sequenced roadmap — content to create, pages to optimise, technical fixes to ship — sized to your resources and goals.
And because the same person can implement the recommendations, there is no gap between the advice and the build. The strategy is written by someone who knows exactly what it takes to ship it.
Frequently Asked Questions
What do I get from a strategy engagement?+
A clear audit of your current SEO and performance, an analysis of your own search data, and a prioritised roadmap of what to fix and build next — ranked by impact versus effort.
Do you use my Google Search Console data?+
Yes, where you can share access. Your Search Console and analytics are the most honest source of what is working, and the roadmap is built directly from that rather than generic best practices.
Can you also implement the recommendations?+
Yes. Unlike strategy-only consultants, the same developer can ship the fixes — from technical SEO and Core Web Vitals work to new pages and content structure.
How long does an audit take?+
A focused technical and SEO audit typically takes a few days to a couple of weeks depending on site size, after which you get the report and roadmap.
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